Three major broadcasting stations which include Fuji Television Network, Inc. (President and COO: Ryunosuke Endo), BS FUJI INC. (President: Chihiro Kameyama), and Nippon Broadcasting System, Inc. (President: Maki Hiwara), of the FUJI MEDIA HOLDINGS, INC. group, have agreed to develop a joint project aiming to learn, think and practice with the viewers and the listeners, the “SDGs,” which are universal goals for achieving sustainable development goals.
Fuji Television, BS FUJI, and Nippon Broadcasting System are signatories to the “SDG Media Compact,” an alliance of news organizations and entertainment companies established to enhance coverage of the SDGs and stimulate action to achieve them. And up until now, each of the companies have made efforts to achieve the goals of the SDGs by utilizing the power of the media through broadcasting, events, and CSR activities.
The new SDGs project which has been decided to launch, is based on its main aim of “creating a better world without destroying the planet.” Through using the strengths of the media to communicate, it aims to tackle issues to create opportunities to change the world such as “what can we do for a future in which children can live in peace?” and “what we need to review once more, in order to continue living on this planet?”
Via the three broadcasting medias consisting of terrestrial, satellite and radio, the three companies plan to deliver together programs that will provide opportunities to think and act together with the young generation, which include the so-called “Millennial” and “Z” generations, that will inevitably be supporting the world in the future.
The official ambassador for this project is First Summer Uika, whose frank and honest talks has won the popularity amongst people of all ages. While studying and practicing the SDGs herself, she expressed her aspirations as an ambassador, saying, “I hope to convey to as many people as possible that the small things will eventually lead to the greater goals of SDGs.”
For information on programs related to this project, please refer to the official websites and SNS for the projects below. (Japanese Only)
■Official Website
https://www.fujimediahd.co.jp/sdgs/enjoyaction_sdgs/
■Official Twitter
https://twitter.com/EnjoyActionSdgs
■Official YouTube
https://www.youtube.com/channel/UCVLYggaDjR_u3d48qqe7K7w
■Future Runners (Includes English Subtitled Videos)
https://www.fujitv.co.jp/futurerunners/