Fuji TV newly launches a large-scale, cross-platform project entitled PARA☆DO! to expand promotion of para-sports and broaden the appeal of para-athletes. The project employs diverse media mediums including TV shows, events, the Internet, and social platforms.
1. TV shows:
A regular TV show devoted to para-sports “PARA☆DO” will start airing on Fuji TV on Wednesday, April 13. (every Wednesdays at 22:54 to 23:00, Kanto region only). A sports news program “Sports LIFE HERO’S” (aired on Saturdays at 24:35 to 25:15 and Sundays at 23:15 to 24:30) will also feature in-depth coverage of para-athletes. Additionally, various other non-sports programs will include para-sports related topics to boost exposure and generate more excitement for the sports.
2. Events:
With the support from The Nippon Foundation Paralympic Support Center, seminars on para-sports will be held every month where industry experts and players engaged in para-sports are invited to give talks. The monthly seminar will provide the public with an opportunity to interact with para-athletes and help them to become more familiar with para-sports.
3. The Internet media and social platforms:
Launched on April 8, PARA☆DO Portal Site serves as the hub for all information related to PARA☆DO Project. Moreover, latest information on para-sports events and competitions is provided regularly on official Twitter and Facebook accounts of this portal and through official LINE account of “Sports LIFE HERO’S” as well. These social media outlets also enable to connect para-sports between fans and users.
Please stay tuned and look forward to further exciting development of PARADA☆DO Project going forward!
-PARA☆DO Portal Site: http://www.fujitv.co.jp/sports/parado/index.html
-Twitter Account: @fujitv_parado
-Facebook Account: https://www.facebook.com/fujitvparado/