As March 2026 marks 15 years since the Great East Japan Earthquake, Fuji Television is consolidating its disaster-related reporting and preparedness initiatives—previously undertaken independently by various departments—into a unified, company-wide effort titled the “BOSAI” Project.
Japan is one of the world’s most disaster-prone countries, yet it is also a global leader in disaster preparedness, having cultivated extensive knowledge, technology, and a strong culture of mutual aid through its long history. By adopting the Romanized spelling “BOSAI,” Fuji Television expresses its commitment to sharing Japan’s advanced disaster-prevention expertise and lessons learned from firsthand experiences not only domestically, but with the world.
Disaster and Preparedness Coverage on Evening News Program Live News it!
Through its evening news program Live News it!, Fuji Television will continue delivering accurate and timely information that leads to swift evacuation and disaster risk reduction. The program focuses on everyday preparedness—what people can do in their daily lives to protect themselves from harm.
To date, the program has examined evacuation strategies during extreme heat following earthquakes and tsunamis, assessed potential impacts of a Mount Fuji eruption, investigated the causes of urban flooding during sudden torrential rains, and reported on flood-control measures in subway systems and disaster preparedness in high-rise buildings.
With the first-ever issuance of temporary information regarding a potential Nankai Trough Earthquake last year, followed this month by the first advisory on a potential subsequent earthquake off the coast of Hokkaido and Sanriku, public awareness of earthquake preparedness has become increasingly critical. Most recently, new damage projections for a Tokyo Metropolitan Earthquake were released, indicating catastrophic, nation-threatening impacts. These projections warn that disaster-related deaths could rise sharply without advance countermeasures. Live News it! aims to broadcast content that helps prevent such losses and strengthens disaster preparedness.
Weather Center Delivers AI-Powered Vertical Video Content
Fuji Television’s Weather Center launched official TikTok and Instagram accounts (@fujitv_weather) at the end of August 2025 to deliver weather and disaster-prevention information to audiences who primarily consume vertical video content on social media.
In addition to weather alerts, forecasts, and explanations, the accounts share original content developed through “Sora Labo” (literal), a collaborative project involving both internal and external teams. Popular posts include “Clothing Guidelines for People Sensitive to Heat or Cold” and the “24 Solar Terms Calendar,” conceived by announcer Kotaro Uegaki, who also works at the Weather Center.
In September 2025, during Disaster Prevention Week, the account released two fully AI-generated animations—for three signs of guerrilla thunderstorms and another for being aware of fake AI videos during disasters—marking the first initiative by a commercial broadcaster in Japan combining weather, disaster prevention, and AI. Fuji Television will continue expanding efforts to deliver essential information intuitively within short viewing times.
Disaster Heritage Exploration Series on Mezamashi Media
Since December 2024, Mezamashi Media has been publishing a series for disaster heritage exploration, in which announcer Kotaro Uegaki—who holds both a disaster prevention specialist certification and a teaching license in geography and history—visits disaster heritage sites across Japan.
Through these articles, he introduces messages left by past generations and lessons learned from the traces of disasters, translating them into practical knowledge for today’s disaster preparedness. The series will continue to expand, further connecting past disasters to present-day risk reduction.
Long-Running “Wa・Su・Re・Na・I” Special Program Series
For 14 years, Fuji Television has aired the special documentary series“Wa・Su・Re・Na・I” to ensure that the lessons of unprecedented disasters are never forgotten. Using footage from the time of events such as the Great East Japan Earthquake and the Noto Peninsula Earthquake, along with testimony from survivors, the series examines critical lessons for preparedness against major earthquakes and tsunamis and passes them on to future generations. The series will continue as a core component of the BOSAI Project.
Community-Based Emergency Food Initiative
In September 2025, Fuji Television held the Odaiba food distribution project at its headquarters. In collaboration with the volunteer team for Noto which has supported child cafeterias and emergency food services in disaster-affected areas, Fuji Television developed a practical emergency food distribution manual.
By conducting an actual food distribution together with nearby companies and organizations, participants were able to verify everyday preparedness. Going forward, Fuji Television aims to strengthen connections among individuals, communities, and businesses that can act in emergencies, expanding this network from Odaiba to communities nationwide.
Disaster Preparedness Partnership with City of Yokohama
Since 2023, Fuji Television has maintained a formal partnership agreement with the City of Yokohama to promote public awareness of disaster prevention and mitigation. Through this collaboration, the two organizations jointly conduct disaster-preparedness classes for elementary school students, public events, and training programs for local residents, utilizing Fuji Television’s content and expertise.
This partnership will continue to serve as a practical model for collaboration between media organizations and local governments.
Fuji Television invites audiences in Japan and around the world to follow and engage with the “BOSAI” Project, as it works to share life-saving knowledge, foster preparedness, and build resilience for the future.